Manish Malhotra ties up with ‘Love & Care’ for Showcase of Latest Festive Collection

Celebrated fashion designer Manish Malhotra partnered with ‘Love & Care’, the brand-new premium fabric wash range from Hindustan Unilever, to present his latest festive collection at the opening night of Lakmé Fashion Week Winter / Festive 2019. The ‘Love & Care’ range of expert care wash products was launched at the designer’s fashion extravaganza set against the backdrop of fluid fabric and starry gold in an opulent showcase at the Famous Studios. Inspired by Love & Care’s product variants, the show was divided into three sections – silk in jewel tones, wool from Kashmir and cotton in pastel. The showstopper for the evening, Katrina Kaif looked sensational in a velvet emerald green lehenga with gold embellishments and an over exaggerated blouse. In typical Manish Malhotra style, it was a star-studded show with guests such as Khushi Kapoor, Karisma Kapoor, Ishan Khattar, Karan Johar , Amrita Arora, Athiya Shetty, Ayush Sharma, Daisy Shah, Dia Mirza, Chitrangadha Singh, Aparshakti Khurana, Queenie Singh, Sophie Choudhry, Yash Birla, Shaina NC, Arti Surendranath, Ananya Birla, Mrunal Thakur and Punit Malhotra present to cheer the designer on. Romancing the festive mood and crafted for lighter occasions at destination weddings, Manish’s collection breaks away from the traditional warmer hues of red and brings in a fresh palette of classic shades such as white, ivory, beige, ochre, grey, salmon as well as signature gold of the label exuding an luscious vibe. A celebration of the sponge trend, the collection showcased long trails and veils with intricate embroidery. Flowy skirts, spectacular tops, edgy crop tops and long tapered tops made their presence felt on the runway. Sharp tailored jackets, dapper bandhgalas for men heighted the glam quotient of the collection. Manish Malhotra’s association with Love & care as brand ambassador is a reflection of shared values of love for all things fashion & fabric and celebrating the everyday fashionista. Commenting on the launch of the campaign & the fashion showcase, Priya Nair, Executive Director, Home Care, Hindustan Unilever, said “As India and Indians are becoming more affluent, their wardrobes are changing and a variety of fabrics such as premium embroidered cottons, silks, and crepes are an increasing part of their wardrobes. We have created expert solutions to address the need to care for these special fabrics – be it for fine cottons, silk or woollens. The association with Manish Malhotra is ideal as both the brand and Manish share a common love for fashion & fabric. Lakme fashion week is an iconic event for the brand to be born making it Unilever’s first fashion care brand to be born on the runway”  Speaking about the collection, designer Manish Malhotra says, “This show is very special for me as this is an expansive collection with diverse fabrics; in wool, cotton and silk. I’ve refreshed the wedding palette in a more millennial and modern way.The whole collection is done in muted and vintage tones which makes it modern and glamorous, yet timeless.”