A study undertaken by Sulekha, India’s leading tech-AI platform for expert services has unveiled interesting insights about the leading wedding service categories that have seen a surge year-on-year.
This study is based on visits and searches by nearly 25,000 consumers across Indian cities that landed on Sulekha.
Key findings of the study:
This study is based on visits and searches by nearly 25,000 consumers across Indian cities that landed on Sulekha.
Key findings of the study:
- The top 3 wedding service categories that have seen a surge are: Clothing rentals, Beauty Parlor Services and Astrologer services.
- When compared to 15,000+ searches on Sulekha for clothing rentals in 2018, Sulekha has received more than 26,000 searches for Clothing rentals year on year.
- The most number of searches for clothing rentals was received from Delhi. With over 3359 searches and an increase of 170% compared to the previous year; people in Delhi are increasingly preferring to rent than buy.
- The top 4 cities that are leading in clothing rentals are: Delhi (3359), Mumbai (2870), Bangalore (2600), Pune (2040); all the cities are growing over 140%.
- Even smaller cities are seeing value in renting, some smaller cities who are moving towards renting are: Jaipur, Lucknow, Indore, Nagpur and Chandigarh; all of these cities have grown over 120%.
- Clothing Rentals have several advantages such as: Lower costs, designer options and no hassle for preserving and storing. Most of the consumers feel they get to wear their special outfits maybe once or twice so why spend.
- When compared to 18,000+ searches on Sulekha for Beauty Parlor Services in 2018, Sulekha has received more than 27,000 searches for beauty parlor services this year.
- The most number of searches for beauty parlor services was received from Mumbai. With over 3071 searches and an increase of 169% compared to the previous year; people in Mumbai are increasingly availing beauty parlor services.
- The top 4 cities who are leading in the number of searches for beauty parlor services are: Mumbai (3071), Bangalore (3022), Delhi (2810) and Chennai (2693); all the cities are growing over 140%.
- When compared to 12,000+ searches on Sulekha for Astrologer services in 2018, Sulekha has received more than 15,000 searches for Astrologer services this year.
- The most number of searches for astrologer services was received from Bangalore. With over 1974 searches and an increase of 152% compared to the previous year. Astrologer services is the most sought after wedding service category amongst the people in Bangalore.
- The top 3 cities who are leading in the number of searches for astrologer services are: Bangalore (1974), Kolkata (1741), Chennai (1485); all the cities are growing over 100%.
